Menu Close

Matched betting shop offers: betting shop promotions 

Matched betting shop offers can boost your profits and offer the health benefits of walking.

This post details the best betting shop offers and concessions. Naturally, these offers are subject to change.

Last updated January 2019.

William Hill betting shops

There is lots of value to be found at William Hill betting shops, from horse racing to football and other sports.

William Hill Plus Card

William Hill shops have a good offer on in-shop betting terminals (SSBTs) via their loyalty Plus card.

Place a £20 football bet (minimum odds 2.00) on the SSBT from Friday 0000hrs to Monday 2359hrs each week. Get a £5 free bet the following Friday via text message.

This offer seems to vary in availability. Please check your local shop for details.

Here’s a guide:

  1. Ask shop staff to register you for a Plus card. Provide a mobile number when registering.
  2. Load £20 cash on to the SSBT.
  3. Change the odds from fractional to decimal in the top-right “Settings” menu.
  4. Look for a football selection at odds of 2.0+. Compare to Betfair exchange lay odds on your smartphone. Look for a 2.10/2.20 match or similar, i.e. back and lay odds within 0.10.
  5. Place a £20 qualifying bet at odds of 2.0+, then immediately scan your Plus card against the Wireless icon on the SSBT. This registers your bet on the sytstem.
  6. Then, lay £19 on your selection at Smarkets. Your qualifying loss is around £1.
  7. On the following Friday, you will get a £5 SNR free bet via text message.
  8. To use your £5 free bet, scan the barcode of your Plus card against the SSBT to activate your £5 free bet.  The terms state that free bets are for in-play markets, but I’ve always used pre-match selections.
  9. Use your £5 free bet on a high odds selection (5.0+). Lay circa £3 at the exchange for a couple of pounds risk-free profit.

Paddy Power betting shops

You will see regular Paddy Power horse racing money back offers and football refund if offers.

Paddy Power horse racing refunds

Horse racing refunds are plentiful in Paddy shops. These include offers such as ‘Refund if 2nd to SP favourite’, ‘refund if 2nd to a bigger priced horse. All refunds are offered as a free bet up to £20 per race. Other key terms: selected races only, generally minimum 5 runners.

Look for an arb or close odds match, and preferably a race with a clear favourite. See the guide for Refund if 2nd to SP favourite.

Best Odds Guaranteed

Paddy offers BOG on all UK and Irish horse racing.  Back and lay arbs or straight odds matches such as 4.0/4.0 or 6.0/6.0. Then, hope the starting price of your horse drifts in the market for a risk-free extra payout.

Paddy Power “refund if” football offfers

Paddy offers refund as a free bet if a certain outcomes occurs. For example, if a specific team wins, or if a certain player scores in a match. The Paddy Power “refund if” guide explains in full detail.

2up You Win

The in shop betting machines offer the famous 2up offer.

Simply back a team to win (the draw does not qualify) in the Match Odds (1X2) market on the betting machines. If your selection goes two goals up, Paddy will pay out regardless of the final result.

Available on selected competitions – English Premier League, Spanish La Liga, UEFA Champions League. Maximum payout £2,500 per match.

Paddy Power ACCA insurance 

Paddy’s midweek or weekend quickslip coupons coupons are useful for EV+ value mug bets, sharbing or ACCA insurance – both No-Lay and Lay All at Start methods (min odds 1.33 per ACCA leg).

2019 update: Paddy’s football coupon prices on Match Odds are progressively worse, so I’d stick to no-lay ACCAS here.

Betfred betting shops

Betfred shops offer some of the best value odds on the high street.

Betfred Pushes

Betfred pushes on Saturday mornings from 0930-1100hrs focuses on horse racing and football price boosts, which offer industry leading arbs and value opportunities.

The timings change to 1000-1030hrs and 1200-1230hrs in midweek during major horse racing festivals.

These pushes are often available on the daily selected BOG meetings (check the poster in shop). Check out the guide to getting the most from Betfred pushes.

Betfred 2clearandcollect

The “2clearandcollect” football coupon is the same offer as 2up from Paddy Power and Bet365. The key difference is 2clearandcollect is a betting shop specific coupon offer.

If your team goes two goals clear and don’t win, your back bet still pays out.  Coupon prices on 2clearandcollect can be poor and are quickly cut. The best time to check is Saturday mornings and one hour before kick off.

Coral betting shops

Coral are now part of the Ladbrokes Coral group. Both companies appear to have the same sports trading team.

Coral Connect offers

The Coral Connect loyalty card can offer some useful bonuses. These vary locally and can include ‘bet £x get £y free bet’ style promotions.

Ladbrokes betting shops

One of the biggest betting companies, Ladbrokes are a high street mainstay.

Ladbrokes ACCA insurance

Ladbrokes are good for football match odds sharbing and football ACCA insurance coupons – for No-Lays and Lay All at Start.  I’ve also seen the occasional price boost e.g. “team A to win and over 3.5 goals”, some of which are arbs and others are useless.

Best Odds Guaranteed

Ladbrokes also run BOG on horse racing every day for “The Grid” loyalty card customers only.  BOG is only available on selected meetings each day.  Their prices are often arbs or near-arbs around lunchtime on a Saturday.

Self service betting terminals

As stated above with the Paddy Power 2up offer, the betting machines can be very useful. Keep an eye on football ‘Matchday Specials’, goalscorer markets, and outright betting (all sports) for some excellent odds.


Matched betting shop offers continue to evolve, as the bookies need to entice customers in shop. will keep updated with the latest developments in retail betting offers.


    • matchedbettingzest

      Hi Suzanne,
      Yes, you can ask the Coral shop staff to sign you up for a Multi-channel Connect card (state that you’ve already got an online account and you want to upgrade to multi-channel). Ensure you provide an email address and mobile number to receive offers. The Connect card then links to your online account and you deposit and withdraw money in the shops if you need to!
      Hope the Coral offer goes well :), let me know how you get on or if you need any more information.

  1. Vitaly

    Hey, just a question about betfred’s “2 clear and collect” coupon. I am not sure about their terms. It states on the coupon “once your teams go 2 goals clear collect your winnings”.

    I want to clarify does this mean I get paid if and only if my team is 2 goals clear, and otherwise I lose? For example I have a match Team A vs Team B. I bet on Team A. If the final score is 1-0 (Team A won), do I still get paid? Or have I lost because Team A only scored 1 goal?

    I’m checking because I have called up Betfred’s customer service team and they said to me in the scenario I described above, I don’t get paid (my team only wins by 1 goal). However I am not sure they are correct. Because why would then the coupon have an option to bet on a draw?

    • matchedbettingzest

      For the 2clearandcollect coupon, your team would have to go 2 goals up and then not win for you to get paid out regardless of the result.
      However, in all other respects the 2clear coupon is still a football match odds coupon, I.e. A bet gets paid out on either of 3 outcomes: home win, Draw, or Away win.

      The 2clear point is merely an offer from Betfred to entice you to bet, and the odds are often worse than standard Longlist coupons to reflect this 2clear concession.

Leave a Reply

Your email address will not be published. Required fields are marked *

Also on Matched Betting Zest