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What are price boosts and enhanced odds?

Bookmakers offer price boosts and enhanced odds to tempt new and existing customers. You’ll see price boosts under various different names such as Enhanced Odds, Specials, Flash Odds.

William Hilll Super Odds Saturday Treble is a popular weekly enhancement.

Screenshot of Price boosts - William Hill Super Odds treble

At 6/1  (7.00) to back at William Hill and 6.00 to lay at Smarkets – this is a good matched betting opportunity.

Laying William Hill treble

Other bookmakers are keen to provide boosted odds selections. Netbet boosts is available for new and existing customers.

Let’s see how to take advantage of price boosts and enhanced odds offers.

Matched betting with price boosts

Boosted odds are often available for a limited time, such as William Hill Flash Odds boosts or Betfred pushes. These are popular during horse racing festivals like Cheltenham.

If the boosted odds are better than the exchange odds – i.e. an arbitrage bet – we can back and lay to lock-in a profit.

There are two basic strategies for laying these arbs:

1). Lock-in a profit: place a standard lay bet to lock-in a profit.

For example, bet £20 on 2/1 (3.00) odds boost: Lay £24.19 at 2.50 on Smarkets for £3.71 profit.

2). Underlay: lay to only cover your back bet stake plus commission. Hope the boost wins to make more profit than a standard lay bet. If the boost loses, you break even and lose nothing.

On the 3.00/2.50 example, your underlay stake is £20.41 at Smarkets. This gives £9.38 profit if the boost wins, or £0 (break even) if lose.

Enhanced multiples

Bookies like to offer enhanced odds on multiple selections winning.

A traditional mug accumulator favours the bookie, as the overround (their profit margin) is compounded for each selection in the ACCA.

However, we can find enhanced odds multiples where the odds are in our favour.

As detailed in the enhanced multiples article, if we choose positive expected value (EV+) selections, then there is a profit to be made.

Double delight/hat-trick heaven

Sometimes a bookie will boost the odds if a certain outcome happens.

Betfred have been a great reload offer called Double Delight/Hat-trick Heaven (DDHH). Place a back bet on a First Goalscorer at Betfred (or their sister site Totesport). If your player scores the first goal, then scores a second or third goal too – Betfred payout at double or treble the odds.

This offers is potentially lucrative. However, you need to minimise qualifying losses and be able tolerate the inevitable variance. There will be qualifying losses before DDHH triggers.

A 3.00/3.60 odds match is considered positive expected value (EV+) for DDHH – i.e. profitable over the long-term.

Are all price boosts worth doing?

Some price boosts are great, but some so-called “price boosts” aren’t worthy of the title – with worse odds than the exchange lay price.

We’re only interested in price boosts with better odds than the exchange lay price.

Key points

Odds boosts often have stake limits, as bookies do not want to have large liabilities.

Boosts can offer good value. However, some boosts are negative expected value (EV-).

Double check that the back and lay markets are the same before placing your bets.